OUR VISION

To make the insurance experience simple, understandable, and accessible by using data and technology

OUR MISSION

To support continuity and ease of life by creating value for all stakeholders*

*Customers, employees, distributors, partners, shareholders, and the community

OUR PURPOSE

For a sustainable life, we protect what is valuable together with next-generation solutions.

OUR VALUES

Self-Development

Result Orientation

Cooperation

OUR PRIORITIES

Customer Focus

Innovation

Analytics

Digital

New Technologies

OUR STRATEGY
Our Choices
In accordance with customer needs, we will improve our balanced product and channel portfolio and focus on customer acquisition. We will use technology and digital operations in our processes.
Our Priorities
We will improve employee awareness and skills. In parallel with the changing and evolving world; innovation, customer focus, analytics and digitalization will remain our strategic priorities.
Our Goals
We will create value for our shareholders based on sustainable profitability and competitive advantages.