Aksigorta Past and Present
1960s
First Policy
The first policy was issued by Aksigorta in 1961.
First insurance agency
Lami Teymen opened the first Aksigorta agency in Adana in 1960s.
New Building
Merged its administrative and business centers under its new building located on Istanbul’s Istiklal street.
1980s
Beginning of bancassurance
Aksigorta brought the bancassurance concept to insurance literature in the early 1980s. Aksigorta issued the first insurance policy through an online connection in 1983. In a short period of time, all regional directorates started to work online. By 1989, the Company has started to provide faster services through utilizing technological platforms.
1990s
Public offering of Aksigorta
Aksigorta shares were offered to the public in 1994, and the shareholder base of the Company was broadened. Aksigorta moved its headquarters from the historic Minerva Han building in Karaköy to a new building located in Fındıklı, Istanbul in 1995
Opening of the Fire and Earthquake Training Center
In 1996, Aksigorta signed up for a unique project and opened the Fire and Earthquake Training Center, which was built entirely with technological infrastructure developed in Turkey. The project proved its success, making an impression worldwide.
First website
Aksigorta’s first website was launched in line with its objective of serving customers more rapidly and effectively.
First online policy in Turkey’s bancassurance business
Through the completion of the Bancassurance project in 1998, Aksigorta started cooperation with Akbank’s nationwide branch network. Accordingly, the first online policy in Turkey was issued by Aksigorta. Online connections were set up with approximately 150 agencies in the same year, and Aksigorta reinforced its customer satisfaction by improving speed and efficiency within the scope of service cycle. Considering quality systems to be very significant, Aksigorta established the quality assurance system modeled on ISO 9001:1994 standards, and was also awarded BS EN 9001:1994 Quality Standard Certification
2000s
Awarded the certificate of authorization in the health branch
Aiming to increase diversity in its service portfolio, Aksigorta obtained a certificate of authorization for the health branch and began to issue health insurance policies in 2002, extending its line of business.
Opening of the Aksigorta Service Center
Also in 2002, in an effort to be more efficient for its customers and to communicate more actively with its agencies, the Aksigorta Service Center was opened, providing services for a complete range of fields from claim file notices to other insurance procedures on a 24/7 basis.
Transition to regional management
Renewing itself constantly in line with market conditions and demand, Aksigorta shifted its management strategy from central management to regional management in 2006 through revising its business and decision making processes. Aksigorta created a widespread regional organization by strengthening the competency and capacity of the regional directorates, given that they are the Company’s initial contact points with customers and agencies.
Merger between Ak Emeklilik and Aviva Hayat ve Emeklilik
Ak Emeklilik A.Ş., a subsidiary of Aksigorta, merged with Aviva Hayat ve Emeklilik A.Ş. in 2007 and carried out its operations under the name AvivaSA Emeklilik ve Hayat A.Ş. following the merger.
Harmonization with new legislation
In 2008, Aksigorta rapidly completed its efforts to bring itself in line with the newly implemented insurance business laws and regulations in Turkey. Renowned for its efforts to comply with new legislation, Aksigorta became the leading company on KalDer’s Turkish Customer Satisfaction List and in the same year was named by Tüketici Dergisi (Consumer Magazine) as the “Most Reliable Insurance Company for Quality” for four years in a row.
“Most Reliable Insurance Company”
As a testament to its success, Aksigorta was chosen by consumers as the “Most Reliable Insurance Company” in a research study conducted by AC Nielsen in 2009. In a bid to achieve capital optimization and unlock the hidden value of its core insurance business, Aksigorta entered a spinoff process and transferred its participation portfolio to Sabancı Holding in 2010. Following the revisions to the Turkish Commercial Code, the transfer of Aksigorta’s participations to Sabancı Holding was initiated and the process completed as of 14 January 2010 following the Extraordinary General Meeting held on 4 January 2010.