Aksigorta Annual Report 2019
Awards & Achievements
Aksigorta has launched ADA (Aksigorta Digital Assistant) the first artificial intelligence application of insurance sector within the direction of its digitalization strategy; ADA was awarded the “Best IT Cost Efficiency Project of the Year” by IDC.
Aksigorta has redesigned the career paths to be more open, clearer and more transparent with “Your Career, Your Aksigorta” motto.
Best IT Cost Efficiency Project of the Year
Placing innovation and technology at the heart of the next-generation insurance approach and pushing the limits of “completely different” insurance through digital transformation, Aksigorta has launched ADA (Aksigorta Digital Assistant), the first artificial intelligence application in the insurance sector, in accordance with its digitalization strategy. The ADA was recognized with the “Best IT Cost Efficiency Project of the Year” by IDC.
Best Employer of Turkey
Aksigorta was presented with the "Best Workplace of Turkey - Aon Best Employer" award within the scope of studies conducted with employees for more than 50 years; Aon Hewitt, among the world’s leading companies in human resources and management consultancy, is prominent for its workplace excellence research. In selecting awardees, qualities such as leadership, employer brand and performance culture indexes are taken into consideration along with employee engagement.
As the first company in the sector to have won this award, Aksigorta aims to provide a working environment where Aksigorta employees can work together and collaborate, where they can continuously improve themselves and be one step ahead of the requirements of the changing world. As well, Aksigorta strives to provide a workplace where employees produce results, engage in personal development and transform the insurance business; the Company ensures that employees realized and reflect their potential, and become the best in the business. By listening to working groups and employees in this regard, and aiming to exceed expectations in employee experience, Aksigorta designs long-term development programs and practical, department-specific e-learning and video trainings, as well as employee segments in the area of training and development. Providing both Aksigorta and the insurance sector with new talent via the Management Trainee program - prepared for young talents who will direct the digital world of the future - the Company redesigned its career paths to be more open, clearer and more transparent in accordance with its “Your Career, Your Aksigorta” motto. Aksigorta has redesigned the touch points in the end-to-end Aksigorta experience through its employee experience journey project; as well, the Company extended the culture of cooperation and innovation across its organizational platforms and functions, and has introduced new ideas and products through these platforms.
Aksigorta awarded by Gartner and IDC
Aksigorta was recognized by Gartner and IDC for its “Digital Mirror – Digital Twin of Organization” project. The project, which involved transforming traditional and complex insurance processes to digital systems that meet the requirements of this new era, utilized Digital Twin technology. The Company ranked first in its own category among more than 250 other projects in the Gartner Eye on Innovation awards, and ranked second in the entire EMEA region. In addition to the Gartner, which is one of the world’s leading technology awards, the Digital Mirror Project was awarded first place in the Operational Excellence category at the IDC Artificial Intelligence, Analytical and RPA Technology Awards. Under the project, the digital twins of more than 20 processes were created by holding a digital mirror to the Aksigorta processes, thus providing operational efficiency and improvements in agency and customer experience, as well as more visible and traceable processes.
Within the scope of these projects, the identification of proactive actions and decision making, based on actual data, is possible, thanks to the digital copies and dashboards. Potential customer issues are anticipated, resulting in higher customer satisfaction. Aksigorta plans to extend this new approach to other operations within the Company.
“Stubborn Owl” Award
Thanks to the Company’s “beyond” perspective in the insurance sector, driven by a customer-oriented approach, Aksigorta gained additional accolades with the Stubborn Owl award, presented at the Owl Awards. The Owl Awards, where the Turkish Researchers’ Association (TÜAD) recognizes the most successful research projects, is considered the “Oscars” of the research world. Starting to measure the brand’s 360-degree performance simply by changing the perspective of evaluating the claim process, Aksigorta is able to obtain detailed information and insights across all brand performance components by reaching all customer groups, creating general actions to take the brand forward.
Four Awards from the Stevie Awards
Earning Golden Stevie awards in both the CRM Suite Mid-Market category and the Sales and Marketing Mobile Application category, Aksigorta was also granted two Silver Stevie Awards in the categories of Best Use of Technology in Sales, and Sales Performance Management at the 13th Stevie Sales and Customer Services Awards.
More than 2,700 projects were submitted to the 13th Stevie Sales and Customer Services Awards, among the world’s most prestigious and distinguished organizations. The awards ceremony was held in Las Vegas; all projects were evaluated by a professional and independent international jury.
Aksigorta brings customer relations management to the next level with its CRM and Action Projects. Perfecting the customer experience journey while providing high quality service with its next-generation insurance approach, Aksigorta gathers customer information, call center services, and customer demand and complaint management on a single platform. The information collected via this platform is integrated to enable the tracking of service quality with the systems of the third party companies providing services to consumers on behalf of Aksigorta. This information is analyzed with methods such as machine learning, and employed to increase customer satisfaction.
Two Awards at ARC
Focused on becoming the pioneer of change in the Turkish insurance sector, Aksigorta was recognized with the Honor and Bronze Awards at the ARC (Annual Report Competition) Awards, known as the Oscars of annual reports for the business and finance industry. Aksigorta was granted the Honor award by independent award organization MerComm, at the 33rd ARC Awards Competition, for the Company’s 2018 Summary Annual Report, in which TL 228 million net profit was declared, and the Bronze award for its Interactive Report.
Gold Stevie Award
Supported by ADA (Aksigorta Digital Assistant), the Aksigorta website, utilizing the first artificial intelligence application introduced to insurance business, was recognized with the Gold Stevie award at the Stevie Awards. The website, designed in accordance with Aksigorta’s digitalization strategy and providing dialogue insurance experience, takes customer experience to the next level, enabling consumers to reach rapid solutions across a range of transactions, including policy proposal processes.
Crystal Apple
At the Crystal Apple Awards, one of the most prestigious advertising awards in Turkey, Aksigorta was deemed worthy of numerous accolades for its projects in 2019. The Company was presented with the Crystal Apple award for its “Dangers on the Road” radio spot prepared for Akkasko, and both a Crystal Apple and a Silver Apple for the virus ads prepared for the Keep Living Insurance product. In addition, Aksigorta won two Crystal Apple and two Silver Apple awards for its special “Light On-Ads Off” project.
Felis Awards
Embracing the concept of next-generation insurance, Aksigorta is redrawing the limits of the insurance sector and was recognized for its virus ads during the Felis Awards by Brand Week Istanbul. The virus ads were prepared for Keep Living Insurance, ranking first in the Financial Services category with the message that “A virus can cost you a car or a house.” With these ads, Aksigorta raises awareness and draws attention to the greater damage that can be incurred by a lack of health insurance.