Activities

The insurance industry, which provides significant added value to the national economy, continued to maintain its high growth potential in 2023 in line with Türkiye’s evolving dynamics. Given the climate crisis, one of the world’s most crucial issues, and the resulting natural disasters, the importance of the industry for both individuals and the national economy is better understood.

The earthquake that struck Türkiye on February 6 – defined as the largest natural disaster on land and affecting 11 provinces – has raised awareness regarding the TCIP and home insurance. After the earthquake, there was a 3-4% increase in both catastrophe, home, and motor insurances across Türkiye. However, this increase was not sufficient for a country such as Türkiye, which is located over fault lines. Nonetheless, the insurance industry has paid TL 76 billion in earthquake damage payments to affected homeowners after February 6

Cyber security, which emerged during the pandemic as a pressing issue, was also among the most important items on the agenda of companies serving in the insurance industry this year. Within this scope, there has been a significant demand for cyber insurance at home and abroad. As one of the most popular insurance types in 2023, cyber insurance contributes to the growth of the industry as well.

Another essential factor affecting the industry’s products and marketing strategies is that customers now attach great importance to a personalized experience. Aside from being available to a customer solely in the event of damage, the fact that an insurer now also assesses the customer’s risks, and is available to the customer before the damage occurs, stands out as an additional factor influencing today’s insurance trends. Within this scope, the insurance industry’s product and marketing strategies in 2023 continued to evolve with a focus on digital, comprehensible, predictive and customizable services.

According to insurance industry data from the Insurance Association of Türkiye (TSB), the industry posted a 110.6% year-on-year increase in premium production in 2023, reaching TL 397.41 billion. After adjusting for inflation, the industry’s real growth has been realized as 45.8%.

Insurance companies posted 94% growth this year from a year ago, with TL 92,593 million premium production in motor insurance. Companies registered TL 95,783 million in traffic insurance premium production for 2023, corresponding to 104% growth in traffic from last year.

In non-motor insurance, companies recorded TL 150,044 million premium production this year, representing premium growth of 118% from a year ago. As for health insurance, companies recorded TL 55,991 million in premium production this year, representing premium growth of 135% from a year ago.

PRODUCTS

Aksigorta acts with an approach that adopts customer satisfaction and needs as its main focus, updates its existing product portfolio in line with customer feedback, and designs new products to make customers’ lives easier.

First MOD Insurance Specially Designed for Electric Vehicles

Creating sustainable solutions with its next-generation insurance approach, Aksigorta broke new ground in Türkiye and launched the first and most comprehensive MOD insurance policy designed exclusively for electric vehicles. Offering a new product that will make the rapidly growing number of electric vehicle users feel safe and secure, Aksigorta provides numerous guarantees exclusive to electric vehicle owners with e-kasko. e-kasko holders have many coverage options only available in e-kasko, such as incorrect charging, unlimited distance towing to the service where the vehicle will be repaired, theft of charging equipment, battery guarantee, and support against battery depletion. Aksigorta customers will also benefit from a 10% discount on e-charging service. One of the biggest nightmares of electric vehicle users, the problem of being stranded on the road due to a battery discharge, is also covered under this policy. Aksigorta eliminates this anxiety of users with e-kasko and provides on-site charging service in Istanbul in case the vehicle’s battery runs out while driving.

Gift Cards from CarrefourSA for First Time Home Insurance Buyers

Aksigorta has launched a new campaign for customers insuring their homes and belongings for the first time. The first 1,500 customers who take out home and content insurance for the first time or transfer their policies to Aksigorta will have the opportunity to win a TL 200 gift card valid at CarrefourSA. Aksigorta’s ‘Home and Content Insurance’ covers the homes and contents of both homeowners and tenants. Home and Content Insurance provides comprehensive coverage against earthquakes, storms, hails, and similar natural events, as well as theft, interior water damage caused by adjacent apartments, and damage caused by malfunctioning appliances like televisions and air conditioners. Within the scope of the insurance, boiler or air conditioner maintenance can be performed once a year, and scratches on items such as sofas and carpets can be repaired. In addition, Aksigorta provides protection in many areas such as locksmith, water, electrical installation services, and emergency ambulance that can be called 24/7 in case of incidents subject to insurance.

Discount for the First Vehicle Rented from Tiktak

Aksigorta added a new one to its service network offered to its customers through the marketplace. Aksigorta collaborated with Tiktak, a car rental application, to enable its customers to earn TL 250 gift Tiktak points for the first car they would rent from Tiktak. Valid for all rentals of 15 minutes or more, the campaign requires a personalized code to be entered in the campaign code field on the provisioning screen when starting the first rental. Being held as a result of the collaboration between Aksigorta and Tiktak, this campaign continued until August 31, 2023

In addition to Tiktak, Aksigorta’s mobile application collaborates with GastroClub, Brisa, Kidolog, Petopy, Pronet, e-taşın, Easyvize, Easytravel, and Servislet.

Assurance at Sea with Wide Yacht Insurance Coverage

For the first time in the insurance industry, Aksigorta offers a pleasant experience and smooth travel with boat maintenance services, marinas, and boat supplies. Allocating a dedicated call center line to Yacht Insurance customers, Aksigorta has launched many innovations to the advantage of its customers, with discounts of 15% on marina fees, 10% on boat maintenance expenses, 10% on marinas and bay facilities, and 10% on boat materials, valid at contracted institutions. Yacht Insurance, which offers coverage for private yachts and their machinery, boats, devices and equipment, provides 24/7 yacht assistance service – from treatment expenses to sending spare keys, and from temporary captain service to spare parts assistance – in the event of an accident, injury or illness. The insurance is also activated if the yacht, service boats, machinery or equipment are stolen. At the same time, in accidents caused by the yacht, the Yacht Insurance also covers damages to surrounding vessels and the people in them, as well as fixed and mobile objects such as ports, piers, and quays.

Surgery Support Insurance for Health Emergency Cash Needs

Continuing to develop its products and services with a customer-oriented approach, Aksigorta addresses the cash needs of its customers in case of emergency health problems and surgical diagnoses with the Surgery Support Insurance. The policy, which pays cash, also includes the advantages of Online Health Consultancy and Free Check-up Service. Surgery Support Insurance, where there is no condition that the payment to be made in the event of a surgery following a surgical diagnosis is used for treatment, can be used for sudden surgical diagnoses such as cerebral hemorrhage surgeries, gastrointestinal perforation, meniscus surgery, limb rupture, traffic accidents, large bone fracture surgeries, acute appendicitis, Trigger Finger Surgery, Inguinal Hernia Surgery, Carpal Tunnel Syndrome Surgery.

Special Discounted Brand MOD Insurance for Honda Vehicle Owners

Aksigorta strengthened its ongoing collaboration with Honda with advantageous prices offered to its customers. With this practice, Honda vehicle owners received a 15% discount when they insured their ‘0’ km vehicles with Honda MOD insurance from Aksigorta until August 31st. Offering numerous coverage options such as an extensive contracted service network, 24/7 assistance center, optional spare car service, zero vehicle protection, mini repair service, and unlimited liability coverage in its MOD insurance policies, Aksigorta protects the driver and the vehicle by taking into account every situation that may occur in traffic.

Free Psychological Consultancy Service After Disasters

Continuing to develop its products and services in line with the needs and expectations of its customers, Aksigorta provides psychological support against the stress disorder that emerged after the recent earthquake disasters. This service implemented in collaboration with Moneta offers all Aksigorta customers the opportunity to receive psychological support free of charge, regardless of which product they own. Lasting until June 30 and based on social benefit, this service has been available to all customers online or via phone call, with an appointment to be created via Aksigorta Mobile.

Unlimited Assurance with BYD MOD Insurance

Aksigorta assumed the brand MOD insurance coverage of BYD branded 100% electric vehicles, which went on sale in Türkiye in November. With this collaboration, electric vehicles that will be launched by BYD Türkiye dealers will be insured exclusively by Aksigorta.

BYD MOD policyholders will also have many coverage options such as incorrect charging, unlimited towing service to the service station where the vehicle will be repaired, theft of charging equipment, 100% battery assurance, support against battery depletion, and 10% discount advantage at Eşarj service. In addition, the Company supports efforts to reduce its carbon footprint by planting saplings through the Aegean Forest Foundation on behalf of customers who have a BYD MOD policy.

Collaboration between Aksigorta and Arvento

Aksigorta established a collaboration with Arvento, which develops and produces vehicle tracking and fleet management systems, object- person tracking systems, boat tracking systems, and M2M solutions. Accordingly, owners of 1-10 vehicles using Arvento tracking devices will receive a 20% price advantage when they get a new MOD insurance policy or policy renewal from Aksigorta. Users who have at least 6 months before the expiration of their Arvento device activation will be able to benefit from the discount once per device.

OTHER MAIN DEVELOPMENTS

In 2023, Aksigorta continued to contribute to society and make successful efforts through its social responsibility projects and certificates.

Aksigorta Memorial Forests Grow Greener

Aksigorta continues its activities at full speed while contributing to nature and sustainability. Within this scope, Aksigorta donated 10,000 saplings to the Aegean Forest Foundation on behalf of each employee. With these donations, Aksigorta Memorial Forest was established in İzmit Taşköprü afforestation area. In November, Aksigorta Memorial Forest was established in the Manisa Yunt Mountain afforestation area on behalf of the agencies, and 10,000 saplings were donated for the forest.

Carbon Net Zero Target 2050

Further strengthening its sustainability performance each year, Aksigorta carries out projects aimed at minimizing the direct and indirect environmental impact of its operations. Accelerating its digitalization efforts in line with its paperless insurance target, Aksigorta initiated a process to reduce paper consumption to the extent allowed by law. Many documents and notifications were digitalized, saving approximately 11 tons of paper in the last 2 years. Aksigorta, which holds the Green Office certificate from WWF Türkiye, procured all of the energy it used in 2023 from renewable energy sources.

Aksigorta at Tennis Istanbul Open 2023

Aksigorta was one of the main sponsors of this year’s Istanbul Open, one of the largest international tennis tournaments in Türkiye. Aksigorta employees competed as a team in the inter-company tournament held at the İstinye Tennis Club courts between June 09-17. In the tournament, where more than 50 matches were played in total, each company competed against 5 different teams. In the highly competitive Tennis Istanbul Open 2023, companies had the opportunity to see their own performances and also take their experience one step further.

Coastal Cleanup by Aksigorta and Agesa Employees

Rolling up their sleeves with their employees for a sustainable future, Aksigorta and Agesa cleaned up plastic waste at Kısırkaya Beach in Istanbul’s Sarıyer district in cooperation with Yeşilist. In this event, where nearly 45 employees participated, a training on recycling was also provided. The 504 kilograms of waste plastic collected were sent for recycling with the organization of Sarıyer Municipality.

Meaningful Support on October 4

In cooperation with the Happy Paws Association, Aksigorta organized a special event with its employees on October 4, World Animal Day, to protect animal rights and welfare. Aksigorta volunteers delivered 1 ton of food collected in the saving box of Aksigorta’s application based on the Happy Paws Association’s ‘Reklam İzle-Sokak Hayvanlarına Mama Kazandır’ (Provide Food to Stray Animals by Watching Ads) working model, to their pawed friends by visiting the living area of the Association for Protection of Disabled Pets (Encander) in Silivri.

“To the Future with Hope (Geleceğe Umutla)” Project for Children Affected by the Earthquake

Agesa and Aksigorta support children affected by the earthquake with the “To the Future with Hope” project, implemented in cooperation with the Nirengi Association as part of the “Sabancı Republic Mobilization.” Supporting the Children’s Activity and Psychosocial Support Center in Serinyol, Hatay, Agesa and Aksigorta aim to touch the lives of nearly 400 children with psychoeducation, play therapies, hobby, sports, music, and creative drama workshops. As part of the “To the Future with Hope” project, which started in September and continued until the end of the year, the support center supported the well-being of children from different age groups through psychoeducation and play therapies 6 days a week.

Women’s Empowerment Principles (WEPs)

Aksigorta is committed to providing a democratic working environment for its employees with the awareness of gender equality. To this end, Aksigorta became a signatory to the Women’s Empowerment Principles (WEPs) established by the United Nations Gender Equality and Women’s Empowerment Agency and the United Nations Global Compact. By signing this set of guidelines, Aksigorta has strengthened many of its current efforts on gender equality in line with the seven basic principles of WEPs. In 2013, Aksigorta signed the Declaration of Equality at Work in order to raise awareness of gender equality across the organization. Today, 54.4% of Aksigorta’s employees and 36.6% of its executive staff are women.

By displaying a gender-neutral approach in all communication channels, Aksigorta strives to bring equality between men and women to every platform where it participates. Aksigorta further supports the issue of gender equality with specialized trainings and seminars.

Certificate of Equality for Women at Work

Defending gender equality in the business world as well as in all areas of life, Aksigorta added yet another certificate to those it received with its efforts in this context. Aksigorta, of which 54.4% of its employees are women, was awarded the Equality for Women at Work Certificate after an independent audit conducted in cooperation with the Sustainability Academy and the British audit company Intertek.

It works on initiatives that will add value to women’s lives both inside and outside the Company. Institutions that offer equal rights and opportunities to women in business life are awarded the Equality for Women at Work Certificate when they get sufficient points after an independent audit conducted in cooperation with the Sustainability Academy and the British audit company Intertek. Aksigorta, which received 90 points in the audit where the passing grade is 70 points to obtain the certificate, was evaluated on topics such as ensuring gender equality and non-discrimination, establishing an effective management system against discrimination, providing safe working conditions, building mechanisms to prevent violence and harassment, informing the supply chain in line with policies, creating social impact for gender equality and women’s empowerment, and ensuring the participation of all stakeholders in the solution.

I-REC Renewable Energy Certificate

Aksigorta became the owner of the renewable energy certificate I-REC as part of its efforts to protect the future of the world. With this certificate it gained, Aksigorta proved that it meets its electricity needs from renewable resources, and took a serious step towards becoming a sustainable company. The company, which will renew its I-REC certificate every year, has thus made a commitment to continue using clean energy.

Renewable Energy Certificates (RECs), created with the aim of spreading renewable energy investments and consumption, aim to create a reliable market by tracking each unit of electricity produced, starting from its source, until it reaches the consumers. In this context, RECS International’s I-REC contributes to consumers making conscious choices to ensure that they consume energy derived from renewable energy sources.

UN Global Compact Membership

Leading the business world with more than 15 thousand company members and more than 5 thousand non-company members in over 160 countries, Aksigorta became a member of the United Nations (UN) Global Compact, the world’s largest corporate sustainability initiative. Aksigorta, which supports the UN Global Compact’s struggle for human rights, labor standards, environment and corruption, will continue its efforts to make these principles a part of the Company’s strategies, corporate culture, and daily activities.

Committed to participate in collaborations that support the development of the United Nations’ comprehensive development goals, especially the Sustainable Development Goals, Aksigorta will present its progress report to the UN Global Compact each year.

Global Compact Türkiye, the local network of UN Global Compact in Türkiye, supports the development of its members in the field of sustainability with its activities and the resources it provides, while serving as a meeting point for sharing good practices and establishing collaborations both locally and globally.

Aksigorta Removes Barriers on All Its Digital Channels with BlindLook Collaboration

Continuing its customer-oriented work with a next-generation insurance approach, Aksigorta launched a new collaboration within this context. As part of the collaboration with BlindLook, which designs emancipatory technology experiences for the visually impaired people, a voice guidance feature has been activated for the visually impaired at aksigorta.com.tr, online. aksigorta.com.tr, and the Aksigorta Mobile application. With this feature, Aksigorta offers its customers an inclusive and barrier-free digital insurance experience. This year, Aksigorta was also included in the EyeBrand Map, which sets accessibility standards in the digital world to eliminate the difficulties faced by the visually impaired and ensures their implementation.

PSI Membership to Aksigorta

Aksigorta has become a member of the Principles for Sustainable Insurance (PSI) Initiative, which provides global guidance on the integration of PSI, environmental, social and governance (ESG) risks into insurance underwriting.