Assessment of Aksigorta’s Operations in 2018

Aksigorta is aware of the fact that technology is changing rapidly and companies that can adapt to changes will be able to make real progress. Accordingly, the Company aims to achieve lasting superiority by investing in technology and realizing its vision of making insurance easy, understandable and accessible. To this end, Aksigorta introduced the concept of Next-Generation Insurance in 2018, and established PURA, an innovation platform, in order to make insurance easy, understandable and accessible for everyone. Aksigorta is now carrying out its operations by looking through the eyes of the customer, and introducing its products in accordance with customer demand.

Bringing a new dimension to the industry with its customers-centric approach, Aksigorta became a source of inspiration for foreign companies with its Robot Transformation Project. In 2018, Aksigorta provided training to Etiqa, an insurance company based in Southeast Asia. Aksigorta achieved yet another first in the industry by introducing the AI application ADA, as part of the digital transformation process. The Company continues to invest in technology. Aksigorta closed the year 2018 with success after developing new products and projects. The Company plans to undertake innovative initiatives in the coming period as well.

In 2018, the insurance industry expanded by 20% while Aksigorta outpaced the industry’s growth rate by three-fold, increasing its premium production by 30% to TL 3,417 million. During the period, Aksigorta expanded its MTPL branch by 95%, its marine branch by 56%, and its MOD branch by 9%. The company’s stocks yielded 21% on the BIST 100 index.

With a market share of 7.7%, Aksigorta ranks third in its sector. Aksigorta aims to achieve 18-20% growth in premium production while increasing its market share and strengthening its market position further in 2019.

Aksigorta utilizes technology in both cost management and process management. The Company undertakes efforts to make life easier for agencies and strives to integrate technology into the business processes of its agencies.

Adopting an innovation approach and methodology to transform into a company that goes beyond the norm, Aksigorta plans to launch new products in health, home and workplace insurance branches in 2019. Aksigorta will continue to heavily invest in technology and innovation in the coming periods. The Company plans to create personalized customer experiences by establishing end-to-end digital integration platforms.