Assessment of Aksigorta’s Operations in 2020

In 2020, digitalization became a necessity due to the global coronavirus pandemic. Aksigorta successfully digitized all its business processes and increased its customer satisfaction by 15 points. Having introduced artificial intelligence to the insurance sector, Aksigorta has conducted the majority of its business processes with the support of digitalization for the last two years. Adapting easily to remote working thanks to its digital infrastructure investments, Aksigorta ranks among the most efficient enterprise among the portfolio of companies served by SabancıDx with 600 VPN connections daily.

Since March 16, 2020, when Aksigorta universally adopted the remote working model, over 180 thousand transactions have been completed with ADA. During this challenging time, Aksigorta customers were given ongoing support with call centers in Istanbul and Balıkesir staffed by employees working at home. Aksigorta employees continue to work from home successfully without any interruptions thanks to the company’s digital infrastructure investments.

Aiming to further develop the sector and contribute to the national economy while pursuing sustainable growth, Aksigorta recorded market share of 8.3%. During the year, Aksigorta generated premium production of TL 5,272 million with a rise of 18% and increased its assets to TL 5,620 million. Net profit totaled TL 432 million in 2020. Aksigorta achieved these solid results by focusing on innovation, analytics, artificial intelligence and new technology investments with a customer-oriented approach.

In 2020, Aksigorta recorded significant increases in several segments, including: 12% in motor insurance, 24% in transportation and 22% in MOD insurance. Aksigorta aims to provide even more added value in the future in parallel with its profitable growth target. Continuing to secure the future with customer-oriented products and services, Aksigorta fully embraced digital with the use of next-generation technologies RPA, AI, and Digital Twin. With these efforts, Aksigorta targets creating a productive and needs-oriented insurance experience for all its stakeholders: customers, distribution channels and employees.

Making a difference in the insurance industry with an exceptional employee experience, Aksigorta adopted the working at home model to prioritize the health and wellbeing of its employees. The work at home model was transformed into a continuous development opportunity by introducing practices to improve team performance in their remote working locations. Aiming to keep its workforce engaged and to ensure team cohesiveness in the remote work experience, Aksigorta launched numerous practices to boost the motivation and performance of its employees.

Adopting the motto “Stay home, stay in the moment, stay fit” as a way to motivate its staff members, Aksigorta organizes morning mindfulness sessions and live fitness activities online so employees start the day together. Aksigorta employees are able to communicate instantly via WhatsApp groups and video conferences, as well as on the BizBize Internal Social Communication Application. Aksigorta demonstrates its commitment to the families of its employees by providing a dedicated 24/7 medical support line for them. Pop-up reminders of key precautions are sent to employees via ADA at specified times to ensure the good health of its staff.

Sending in-house fun challenge invitations via the BizBize application, Aksigorta digitized the kitchen conversations that employees miss by working from home. By organizing “Beyond Conversations” with the participation of Aksigorta General Manager Uğur Gülen, the employee experience is aimed to made sustainable in every aspect. In addition to safeguarding the physical health of its staff, Aksigorta also provides mental health support with online conversations on key issues, including “Living with Social Isolation,” “Staying Well” and “The Secrets of Inner Motivation.”

Seeing this period as an opportunity to deliver training and development efforts postponed due to lack of time, Aksigorta launched distant training sessions. The Learning Friday Sales Team Webinar training was held with the participation of around 200 people every Friday for 10 weeks. Aksigorta also organized the Training Webinar for Agencies training with a total of 1,000 participants for its agencies.